This came in the mail today, addressed to my mother, who just celebrated her 89th birthday and hasn't owned or driven an automobile in a few years:
"FINAL NOTICE" will get the attention of most people, especially the elderly who may be worried about missing required payments on debts. Especially if they've noticed that their memory isn't what it used to be.
The "FINAL WARRANTY NOTICE," along with the statement that the 20% discount will expire within 48 hours, will make the recipient think that his/her warranty is about to expire, but s/he can make everything all better just by calling the toll free number.
This is designed to mislead the recipient. The Missouri Attorney General has taken action against this an similar companies. One former employee has confessed:
I used to work at national dealers warranties. the company motto, ''hang up or buy.'' Welcome to the world of the hard sale. the world of not caring about what you are selling. the first thing we were taught in training... how to lie. here is the script of what the employee is supposed to tell you. and how they are supposed to lie.
Forewarned is forearmed.
